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From YouTube: On Friday, 25th September we launched our first Moving Brands paper, Living identity. By its nature, the paper is already out of date so we made a living cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able from www.movingbrands.com/livingidentity) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw on a range of live feeds.
11.05.2009
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